5 CV examples · UK · Updated October 2026
Marketing Executive CV Examples and Templates (UK)
A strong marketing executive CV proves you can plan, deliver and measure campaigns, not just post on social media. Open with a short personal profile, name the channels and tools you use, and back each role with results such as leads, sales, return on ad spend (ROAS) or sign-ups.
Marketing Executive CV at a glance
- Best format
- Reverse-chronological, single column, personal profile first
- Length
- 1 page for graduates and juniors; up to 2 once experienced
- Top skills
- Campaign planning and evaluation, Copywriting to brand guidelines, GA4 and campaign reporting, Email, social and paid media
- Key qualifications
- Degree, HND or marketing apprenticeship, CIM Level 4 Professional & Digital Marketing, Google Analytics and Ads certifications
- Average salary
- £23,000 to £50,000 a yearstarter to experienced, National Careers Service
- Typical hours
- 37 to 39 a weekevenings, weekends occasionally
5 marketing executive CV examples for 2026
Below are 5 UK marketing executive CV examples, from a graduate with no experience to a marketing manager, plus personal profiles, skills, bullet points, ATS keywords and a free marketing executive CV template in Word for every example. Each one is shown at true A4 size and comes with a free single-column Word template. Open any example to read it in full.
Swipe to see all 5 examples →
Leah Okoro
Graduate Marketing Executive
Nottingham · leah.okoro@email.com · 07700 900526 · linkedin.com/in/leah-okoro-cv526
Profile
Business Management graduate (2:1) with an eight-week marketing internship at an outdoor retailer and two years running social media for a 300-member student society. Google Analytics certified, confident in Canva, Meta Business Suite and Mailchimp, and used to writing copy to a brand tone of voice. Seeking a graduate marketing executive role in the East Midlands.
Employment History
Marketing Intern (8-week summer internship), Wrenmoor Outdoor, Derby Jun 2025 – Aug 2025
- Wrote and scheduled 36 social posts for the autumn walking range in the brand’s tone of voice.
- Built a GA4 report on product page traffic, showing email converted at twice paid social’s rate.
- Researched pricing and promotions at five rival retailers; findings shaped the end-of-season sale plan.
Social Media and Events Secretary, University Hiking Society, Nottingham Sep 2024 – Jun 2026
- Grew the society’s Instagram from 640 to 1,900 followers with trip reels; two in three trip bookings came via its link.
- Promoted 14 trips and a Freshers’ Fair stall, filling every coach and signing up 180 members.
- Ran a £1,200 events budget with the treasurer, logging each booking in Excel.
Barista (part-time), Kettlewhite Coffee, Nottingham Oct 2023 – Present
- Serve up to 250 customers a shift, recommending seasonal drinks and loyalty app sign-ups.
- Post weekly specials on Instagram each Monday; featured drinks outsell non-featured ones by around a fifth.
Education & Qualifications
BA (Hons) Business Management, Nottingham Trent University, 2:1, 2026
Dissertation: how user-generated content influences Gen Z buying decisions (First)
A-levels: Business (A), English Literature (B), Psychology (B), 2023
Training & Certificates
Google Analytics Certification (2026) · HubSpot Social Media Marketing Certification (2025)
Tools & Skills
Social media content and scheduling · Copywriting to brand guidelines · Email marketing (Mailchimp) · Google Analytics 4 (GA4) reports · Meta Business Suite · Canva design · Event promotion · Market and competitor research · Excel (pivot tables, charts) · Customer service
Portfolio
- PDF portfolio of social posts, newsletters and the GA4 report, each with its brief and result, available on request or via LinkedIn.
Why this example works
- Treats an eight-week internship like a real job, with GA4 data, a newsletter test and competitor research a marketing manager can judge.
- Turns a student society and a café job into campaign results, proof that no experience rarely means no evidence.
- Offers a portfolio with the brief and result for each piece, giving interviewers real work to discuss.
Why this example works
- Shows a clear no-degree route, sales admin to Level 4 apprentice to marketing executive, that B2B hiring managers respect.
- Ties marketing to sales outcomes: booked meetings, qualified leads and case studies the sales team actually uses.
- Names HubSpot, LinkedIn Ads and WordPress, the platforms a B2B marketing executive advert usually lists.
Applying through an online portal? Use the Word download: it is the same CV in a single-column, ATS-safe layout. Keep this two-column design for emailing and networking.
Why this example works
- Leads each role with a digital metric a hiring manager trusts: ROAS, cost per acquisition, revenue share or organic sessions.
- Shows consent and consumer-law awareness, from Google Consent Mode v2 to the April 2025 fake reviews ban, protecting the employer’s ad accounts.
- Lists the exact platforms, Google Ads, Meta, Klaviyo and Shopify, so ATS keyword filters match the advert.
Ffion Pritchard
Marketing and Communications Officer
Cardiff · ffion.pritchard@email.com · 07700 900867 · linkedin.com/in/ffion-pritchard-cv867
Profile
Bilingual Welsh and English marketing and communications officer with eight years in charities and higher education, now leading marketing for a hospice funded by donations, shops and a weekly lottery. Plans fundraising campaigns, manages supporter email under UK GDPR and PECR, and reports to trustees. CIM qualified, seeking a senior marketing officer or marketing manager role.
Employment History
Marketing and Communications Officer, Gwennol House Hospice, Cardiff Apr 2023 – Present
- Lead marketing for a hospice charity with 14 shops and a weekly lottery, managing a £120,000 budget, a design agency and a media buyer.
- Planned the 2025 Christmas appeal across direct mail, email, paid social and shop windows, raising £186,000 against a £140,000 target.
- Grew weekly lottery players from 6,200 to 7,900 with a door drop and Facebook campaign, testing three creative routes before full rollout.
- Moved supporter email from spreadsheets to Dotdigital linked to Beacon CRM, segmenting audiences by consent, giving history and interests.
- Write all campaign copy in Welsh and English, so both versions launch together.
Marketing Officer, Student Recruitment, A Welsh university, Cardiff Sep 2020 – Mar 2023
- Ran paid social and email campaigns for undergraduate open days, increasing bookings by 26% year on year in 2022 on a flat budget.
- Coordinated Clearing marketing each August, briefing the call centre and updating course pages within an hour of results being released.
- Produced 40 student ambassador videos and blogs for TikTok and Instagram, all subtitled for accessibility and published in both languages.
- Managed stands, prospectuses and presentation materials for up to 70 UCAS fairs and school visits a year (virtual in 2020-21) across Wales and South West England.
- Kept 180 course pages in WordPress accurate against the prospectus, working with academic schools before each recruitment cycle.
Events and Fundraising Assistant, Llys Ffald Animal Rescue, Cardiff Jun 2018 – Aug 2020
- Organised a sponsored dog walk for 450 walkers, recruiting 30 volunteers and securing a local business as headline sponsor.
- Processed online and event donations, claiming Gift Aid on eligible gifts and keeping supporter declarations on file.
- Wrote the monthly supporter e-newsletter and weekly rehoming stories for Facebook, which became the charity’s main source of adoption enquiries.
- Moved the 2020 summer fun day online in lockdown, raising £9,400 from a virtual pet show.
Bookseller, Penylan Books, Cardiff Jul 2016 – May 2018
- Ran the shop’s window displays and Facebook page, promoting author events that regularly filled all 60 seats.
- Served customers, handled special orders and recommended Welsh and English titles in a busy independent bookshop.
- Started a monthly book club promoted through in-store posters and email, growing it to 40 regular members who bought each title.
Education & Qualifications
BA (Hons) Welsh and English Literature, Cardiff University, 2:1, 2016
A-levels: Welsh First Language (A), English Literature (A), History (B), 2013
Training & Certificates
CIM Level 4 Certificate in Professional Marketing (2022) · Google Analytics Certification (2025)
Tools & Skills
Integrated fundraising campaigns · Bilingual copywriting and proofreading (Welsh and English) · Supporter journeys and email (Dotdigital) · Beacon CRM and data selections · Social media and paid social · Press releases and media relations · Challenge events and appeals · Gift Aid and legacy messaging · WordPress and Canva · GA4 and campaign reporting · Code of Fundraising Practice · Brand guidelines and accessible content
Languages
- Welsh (first language) and English: write, edit and present confidently in both
Memberships
- Member of the Chartered Institute of Fundraising (2023 – Present), using its guidance on supporter consent, legacy marketing and digital fundraising
Volunteering
- Trustee and publicity lead for a community choir (2021 – Present), growing concert audiences through Facebook events, posters and local radio interviews.
- Run a free social media drop-in for small Cardiff charities twice a year, covering scheduling, consent and simple reporting.
Training
- Media interview and crisis communications training (2024)
- Accessible social media content and alt text workshop (2023)
- Google Ad Grants for charities online course (2025)
- Fundraising Regulator briefing on the updated Code of Fundraising Practice (2025)
Why this example works
- Shows fundraising results charity managers measure: appeal income against target, lottery players and supporter data quality.
- Names the charity rules and systems, Code of Fundraising Practice, Gift Aid, PECR and Beacon CRM, that a charity marketing officer advert lists.
- Puts bilingual skill to work in the bullets, a genuine advantage for marketing roles in Wales.
Marta Wrobel
Marketing Manager
Bristol · marta.wrobel@email.com · 07700 900412 · linkedin.com/in/marta-wrobel-cv412
Executive Profile
Chartered Marketer with 12 years in consumer marketing, promoted from senior marketing executive to marketing manager at a Bristol snack brand stocked by four national supermarkets. Owns the brand plan, budget, agencies and a small team across brand, shopper, social and PR, and is known for launches that land on time and on budget. Seeking a senior marketing manager role in food, drink or consumer goods.
Core Competencies
Marketing strategy and annual planning · Brand positioning and relaunches · Budget ownership and forecasting · Agency and freelancer management · Shopper and retailer marketing · Integrated campaign planning · Influencer marketing (ASA rules) · PR and product launches · Category data (NielsenIQ, Kantar) · Team leadership and coaching · Marketing ROI and measurement · CMA Green Claims Code
Employment History
Marketing Manager, Ashbury Mill Foods, Bristol Apr 2024 – Present
- Lead three marketing executives and a £1.1 million budget, cutting agency fees by 16% by bringing social content production in-house.
- Relaunched the core range in paper-based packaging, checking every environmental claim against the CMA Green Claims Code before print.
- Supported two new national supermarket listings in 2025 with shopper marketing and sampling plans that strengthened the buyer pitch.
- Grew prompted brand awareness among target shoppers from 18% to 27% in two years, measured by a quarterly brand tracker.
- Introduced a Looker Studio dashboard linking marketing spend to retail sales data, so the board can compare return by channel.
Senior Marketing Executive, Ashbury Mill Foods, Bristol Mar 2021 – Mar 2024
- Launched three new flavours a year from brief to shelf, coordinating NPD, the design agency, PR and retailer marketing teams.
- Ran the brand’s first influencer programme with 25 creators, making sure every paid post carried a clear #ad label under ASA rules.
- Planned in-store sampling in 180 stores, lifting rate of sale in sampled stores by 14% against a control group.
- Managed the PR agency for the plant-based range launch, winning coverage in two national newspapers and the grocery trade press.
- Mentored two marketing assistants through CIM Level 4 study, and both were promoted to marketing executive within 15 months.
Marketing Executive, Fernhollow Outdoor Clothing, Bristol Jul 2017 – Feb 2021
- Planned seasonal campaigns across email, paid social, the printed catalogue and 22 stores for an outdoor clothing retailer.
- Launched a repair and resale scheme with the sustainability team, generating national press coverage and 4,000 customer sign-ups.
- Coordinated location photo shoots, managing photographers, models and usage rights within a £60,000 annual shoot budget.
- Cut catalogue print costs by a fifth by moving to a smaller format mailed only to customers who had bought within two years.
Account Executive, Quaybright Marketing, Bristol Sep 2014 – Jun 2017
- Delivered integrated campaigns for 12 food, drink and leisure clients, managing briefs, timelines, budgets and post-launch reports.
- Wrote press releases, newsletters and social posts, building a reputation for clean copy that needed few client amends.
- Organised a product launch event for 200 trade guests, delivered under budget and covered by three trade titles.
Marketing Assistant (placement year), Severnmead Leisure, Bath Jul 2012 – Jun 2013
- Supported marketing for three leisure centres, producing class timetables, posters and membership offer emails for the January joining campaign.
- Analysed membership survey results and presented findings that led to a new early-morning class timetable.
Education & Qualifications
BA (Hons) Marketing with placement year, University of the West of England, First, 2014
A-levels: Business (A), English Language (A), Art (B), 2010
Training & Certificates
Chartered Marketer, Chartered Institute of Marketing (2023) · CIM Level 6 Diploma in Professional Marketing (2020)
Languages
- Polish (native) and English (fluent); led Polish-language copy checks for a sampling campaign in Polish community stores
Speaking and mentoring
- Guest lecturer on brand management for final-year marketing students at a Bristol university (2023 – Present)
- Mentor early-career marketers through a regional marketing network, meeting each mentee monthly to review their campaign plans
Professional development
- Keep Chartered Marketer status current through the CIM’s annual CPD programme, focusing on retail media and measurement
Why this example works
- Leads with scope, team, budget and agencies, so a hiring manager can judge seniority before reading a single bullet.
- Proves commercial impact with retail measures: listings won, rate of sale, brand awareness and agency savings.
- Two pages are justified: five roles show steady progression from placement student to marketing manager.
Marketing Executive personal profile examples
Copy the personal profile that matches your level, then swap in your own experience, settings and results.
Marketing graduate (BA Hons, 2:1) with a 12-week placement at a digital agency writing social posts and blogs for four B2B clients. Google Analytics and HubSpot Inbound certified, confident in Canva and Meta Business Suite, and comfortable turning data into simple monthly reports. Seeking a graduate marketing executive or marketing assistant role across email, social and content.
Retail store manager moving into marketing after eight years running local promotions, window campaigns and the store’s social media for a national homeware chain. Grew in-store event attendance by a third using Facebook events and email. Completed the CIM Level 3 Foundation Certificate in Professional & Digital Marketing in 2026. Seeking a marketing executive role in retail or consumer brands.
Marketing executive with three years in-house at a regional housebuilder, running launch events, property portal listings, email and paid social for 12 developments. Cut cost per enquiry by 27% by moving budget from print to Meta lead ads. Confident in HubSpot, GA4 and WordPress. Seeking a senior marketing executive role with ownership of a channel or product line.
Digital marketing executive specialising in paid search and SEO for consumer ecommerce, managing £25,000 a month across Google Ads and Microsoft Advertising. Grew organic revenue by 40% in a year through technical fixes and category content. Google Ads and Analytics certified and fluent in GA4, Tag Manager and Looker Studio. Seeking a PPC or digital marketing role with a growth target.
Senior marketing executive with eight years in B2B technology, managing a £400,000 budget, two agencies and a marketing assistant. Built an account-based marketing programme that sourced 35% of new pipeline in 2025. CIM Level 6 Diploma qualified. Seeking a marketing manager role where I can own the plan, the team and the numbers.
Best skills for a marketing executive CV
List the skills the job advert and person specification name, in the same wording, and prove the important ones in your employment history.
Hard skills
- Campaign planning and evaluation
- Copywriting and editing
- Content marketing and blogging
- Social media management
- Email marketing and automation
- Paid search (PPC) and paid social
- SEO (technical and on-page)
- Marketing analytics and reporting
- Event and exhibition marketing
- Market and competitor research
- Budget management
- Brand guidelines and tone of voice
- Customer segmentation and CRM data
- PR and media relations
Soft skills
- Clear, persuasive writing
- Creativity with a commercial focus
- Attention to detail
- Prioritising competing deadlines
- Influencing stakeholders
- Working with sales and product teams
- Using your initiative
Systems and equipment
- Google Analytics 4, Tag Manager and Looker Studio
- Google Ads and Microsoft Advertising
- Meta Ads Manager and LinkedIn Campaign Manager
- HubSpot, Salesforce or Microsoft Dynamics 365 CRM
- Mailchimp, Dotdigital or Klaviyo
- WordPress and Shopify
- Canva and Adobe Creative Cloud
- Semrush or Ahrefs
- Hootsuite or Sprout Social
Qualifications and training
- CIM Level 3 Foundation Certificate in Professional & Digital Marketing
- CIM Level 4 Certificate in Professional & Digital Marketing
- CIM Level 6 Diploma in Professional & Digital Marketing
- DMA Professional Marketing Diploma (Data and Marketing Association)
- CIPR Foundation Certificate (for PR-heavy roles)
- Google Ads and Google Analytics certifications (Google Skillshop)
- Meta Certified Digital Marketing Associate
- Multi-channel Marketer Level 3 or Marketing Executive Level 4 apprenticeship (England)
- Modern Apprenticeship in Digital Marketing (Scotland)
Marketing Executive CV bullet point examples
Strong bullets pair an action verb with a specific task and a measurable result. Adapt these to your own numbers.
Campaign planning and delivery
- Planned a six-week spring campaign across email, paid social and point of sale, delivering 1,450 trial sign-ups against a 1,000 target.
- Agreed a quarterly marketing calendar with sales and product teams, ending last-minute requests and missed print deadlines.
- Evaluated every campaign against agreed KPIs in a one-page debrief, so the next plan moved budget to the strongest channel.
Digital and social media
- Grew the company LinkedIn page from 3,000 to 11,000 followers in 18 months, making it the second-largest source of demo requests.
- Cut paid social cost per lead from £38 to £21 by testing short-form video against static creative.
- Rebuilt 30 landing pages for mobile, lifting form completion rate from 4% to 7%.
Content, brand and PR
- Produced a 20-page buyer’s guide that became the website’s top lead magnet, downloaded 2,600 times in its first year.
- Refreshed the brand guidelines and tone of voice guide, then trained 40 staff to write consistent customer emails.
- Secured 35 pieces of regional and trade press coverage in a year from a programme of customer stories.
Data, email and compliance
- Cleansed a 25,000-record CRM database, removing contacts without valid consent before relaunching the newsletter under PECR rules.
- Built a GA4 and Looker Studio dashboard that replaced six manual spreadsheets and saved four hours of reporting a week.
- Set up a monthly A/B testing routine for emails that lifted click-through rate by 40% over six months.
Action verbs for a marketing executive CV
Start each bullet with a precise verb instead of “responsible for”.
- Analysed
- Briefed
- Built
- Commissioned
- Coordinated
- Designed
- Delivered
- Drafted
- Evaluated
- Forecast
- Generated
- Grew
- Launched
- Managed
- Negotiated
- Optimised
- Organised
- Planned
- Positioned
- Produced
- Promoted
- Rebranded
- Relaunched
- Researched
- Segmented
- Secured
- Targeted
- Tested
- Wrote
- Championed
Find more by category with the free action verb finder.
Best CV format for a marketing executive
Use a reverse-chronological marketing executive CV in a single column: personal profile, key skills, employment history, then education and qualifications. Keep graduate and junior marketing CVs to one side of A4; experienced marketers can use two. Link a portfolio rather than adding graphics that ATS cannot read.
| Your situation | Format | Length | Lead with |
|---|---|---|---|
| Graduate or no experience | Reverse-chronological: profile, skills, internships and projects as experience | 1 page | Degree, internships, society or freelance results, certifications |
| Apprentice or apprenticeship applicant | Reverse-chronological | 1 page | Apprenticeship standard and level, campaigns you supported |
| Career changer from retail, sales or teaching | Hybrid: profile and transferable skills first | 1 page | Promotions, content and customer insight from your current job, plus any CIM course |
| Marketing executive (2 to 6 years) | Reverse-chronological | 1 page (2 if varied roles) | Channels, tools and measurable results |
| Digital or specialist marketer | Reverse-chronological with a tools section | 1 to 2 pages | Platforms, budgets, ROAS, cost per acquisition and conversion |
| Senior marketing executive or manager | Reverse-chronological | 2 pages | Budget, team, agencies and commercial impact |
Every example above follows these rules, on A4 and without a photo, date of birth or full address.
How to write a marketing executive CV that gets interviews
A marketing executive CV gets interviews when it shows campaigns you planned, delivered and measured. Your CV is itself a piece of marketing, so put your strongest proof in the personal profile and the first bullet of each role.
Give every claim a channel, a scale and a result. ‘Lifted webinar sign-ups from 90 to 260 with a three-email sequence’ beats ‘responsible for email marketing’. Use the measures the employer tracks, such as leads, cost per acquisition, ROAS, sign-ups or event bookings.
Job titles vary. England’s National Careers Service lists digital marketing executive, marketing officer and online marketing officer as other titles, so use the advert’s exact title under your name. This advice works for a digital marketing executive CV or a marketing officer CV too.
Marketing executive CV with no experience
You can write a marketing executive CV with no experience by treating internships, student societies, freelance projects and part-time jobs as campaign evidence. Lead with a personal profile that names the role you want and the tools you already use.
The National Careers Service suggests volunteering with a charity’s social media and events as a way in. A free Google Analytics certification, a HubSpot Academy course and a small portfolio of posts, emails or blogs give a hiring manager real work to judge.
Apprenticeships are a strong route without a degree. England offers Multi-channel Marketer (Level 3), Marketing Executive (Level 4) and Digital Marketer (Level 6 degree) apprenticeships, and the T Level in Marketing began in September 2025. Scotland offers a Modern Apprenticeship in Digital Marketing.
Career changers from retail, sales, hospitality or teaching should use a hybrid CV: profile, transferable skills, then experience reframed as marketing, such as promotions run, customer feedback analysed or content written. The CIM Level 3 Foundation Certificate is aimed at career changers and needs no previous marketing knowledge.
Keywords to include on a marketing CV
Include the exact channels, tools and qualifications named in the advert, because many UK employers screen applications with applicant tracking systems. Work keywords into your skills and bullets naturally, and spell out each acronym once, such as search engine optimisation (SEO).
- Campaign planning, integrated campaigns and marketing calendar
- Content marketing, copywriting and brand guidelines
- Social media, paid social, Meta Ads and LinkedIn Ads
- Email marketing, automation and CRM (HubSpot, Salesforce, Dotdigital)
- SEO, PPC, Google Ads and GA4
- Events, exhibitions and PR
- KPIs: leads, conversion rate, cost per acquisition, ROAS, engagement
- CIM qualifications and Google or Meta certifications
UK marketing rules worth showing on your CV
Employers value marketers who keep campaigns legal, and naming the rules you work to signals real experience. The main ones are UK GDPR and PECR for email, texts and cookies, and the CAP Code, which the Advertising Standards Authority (ASA) applies to ads and influencer posts.
Under PECR you generally need consent to send marketing emails or texts to individuals, unless the PECR soft opt-in applies to your own customers (people who bought or negotiated to buy from you). A bullet showing you cleansed a list or recorded consent properly is specific and persuasive.
Influencer and paid social work should show you label ads clearly, for example with #ad, as the ASA expects. Ecommerce and brand roles can mention the CMA’s Green Claims Code for environmental claims and the April 2025 ban on fake and hidden incentivised reviews.
Charity marketers in England, Wales and Northern Ireland work to the Fundraising Regulator’s Code of Fundraising Practice, so name it alongside Gift Aid and supporter consent if you have handled them.
What to include and leave off a UK marketing executive CV
| ✓ Include | ✗ Avoid |
|---|---|
| A 3-5 line personal profile naming the marketing role you want | A photo, date of birth, age, marital status or nationality |
| Channels and tools: GA4, Google Ads, Meta, HubSpot, WordPress, Canva | Your full home address or National Insurance number |
| Results with numbers: leads, sales, ROAS, sign-ups, bookings | Named referees (write ‘References available on request’ if you have space) |
| Scale: budget managed, team size, number of campaigns or clients | Graphics, icons, skill bars or text boxes that ATS cannot read |
| A link to your portfolio or LinkedIn profile | Vanity metrics alone, such as impressions or followers with no business result |
| Qualifications: degree, apprenticeship, CIM, Google or Meta certifications | ‘Creative’ and ‘passionate’ with no campaign to prove it |
| Compliance you handled: UK GDPR, PECR consent, ASA ad labelling | Confidential details such as unannounced launches or client data |
| Spelling and grammar errors, which undermine any copywriting claim |
How to write a marketing executive CV
- Read the advert and person specification. List the channels, tools, sector knowledge and qualifications the employer asks for, then mark the essential ones. These become your keywords and tell you which campaigns to lead with on your marketing executive CV.
- Write a personal profile. In 3-5 lines, say who you are, your years in marketing and the sector, your main channels and tools, one headline result and the role you want. Graduates lead with their degree, internships and certifications instead.
- Add a key skills section. List 8-12 skills that match the advert, mixing channels such as email, paid social and SEO, tools such as GA4, HubSpot and Canva, and core tasks such as campaign planning and copywriting. Keep each one short.
- Show campaigns and results in your employment history. Work backwards from your current job. Give recent roles 3-5 bullets that start with an action verb and include a number: leads, sales, ROAS, cost per acquisition, sign-ups or event bookings. Older roles need only one or two.
- Add education, qualifications and certifications. Give your degree with its classification, or your apprenticeship standard and level, then summarise A-levels or Highers. Add CIM, DMA, Google, Meta or HubSpot certifications with dates, and note any qualification you are currently studying.
- Link your portfolio and proofread. Add a LinkedIn or portfolio link to your contact line, then check spelling, dates and formatting line by line. Save as Word or PDF as the advert asks, with a file name such as ‘Firstname-Surname-CV’.
Marketing Executive salary in the UK
National averages for England. Use them to benchmark offers, not as a promise for any single job.
The National Careers Service puts average pay for a marketing executive at £23,000 a year for new starters, rising to around £50,000 with experience. Typical hours are 37 to 39 a week, with evenings, weekends occasionally.
Source: National Careers Service, Marketing executive job profile (Department for Education), contains public sector information licensed under the Open Government Licence v3.0. Figures are averages; pay varies by region, employer and experience.
Covering letter tip for a marketing executive
Write your marketing covering letter like a campaign: a headline result in the first line, two short proof points that match the advert, one line showing you understand the brand’s audience, and a clear call to action. Keep it under one page and proofread twice, because it is a writing sample.
Start from our cover letter templates or draft one in seconds with the cover letter generator.
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