Whatever the justification for your survey, you’ll want to have the highest possible response rate. The rationale behind this is that if it’s too low, the general calibre of your replies may deteriorate, making it challenging to extrapolate any applicable insights from your data and implement any practical measures.
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In contrast, a high response rate allows you to be more particular about the messages your data is conveying, making it simpler to make conclusions and inspire change and positive action. Therefore, it’s helpful to have some advice available to aid you if you want to increase survey response rates. Below, we’ve provided some advice for you to think about.
From a better knowledge of your audience, making your surveys more straightforward to read, and selecting the best survey distribution strategy, to introducing your survey, techniques to promote more completion, and assuring respondents about the protection of their data, there are many factors to consider. There are several things you can do to boost your survey response rates.
1. Provide an incentive for involvement
You are requesting time and effort from your clients when you invite them to take part in a survey so that you may learn important information. But what are their options?
Yes, it would help if you considered a reward. When you want individuals to take your survey, incentives are a great tool. You can look at how TechRepublic allows you to win a $100 gift card by providing some information: Gift vouchers are a terrific way to let survey participants know you respect their time. Want to avoid taking this path? Then consider offers like discounts, freebies, gifts, upgrades, or original material.
Include an email capture area and an autoresponder after the survey form to provide the reward. This will ensure that everyone who completes the survey receives an email with the coupon code, download link, or other promotional material you offered.
2. Eliminate inactive clients from your contact list.
Although it appears simple, you’d be amazed how many individuals skip this action. Focus on making sure that the people you are surveying are still current customers based on metrics like last login date or most recent purchase, and make sure your list doesn’t contain bounced emails and outdated contacts.
Recent action is the essential factor in raising response rates for high-quality feedback. Active clients are likelier to answer since the contact is still current, and their feedback is more pertinent.
On the other hand, less engaged consumers would not comprehend why you’re contacting them and would base their comments on who you were a few months ago rather than who you are now. We advise segmenting these consumers so you may examine the feedback individually if you’re interested in obtaining input from less engaged customers to learn more about their reasons for disengaging.
3. Know your audience
It may seem apparent, but the more powerful your audience’s understanding is, the more effectively you can tailor your survey to interest them the most. This is especially true with your consumers; customer segmentation may be useful.
Customer segmentation is grouping your consumers according to common traits like their behaviors or demographics. It’s helpful since you can notice their differences as well as what they have in common. You may use this to categorize consumers according to shared traits like gender, economic level, or age grouping.
This idea might be useful when you want to send out a survey. For instance, you would better understand what surveys would be most pertinent to certain groups if you segmented your consumers depending on where they are in your customer lifecycle. Therefore, new consumers would be far less inclined to respond to a survey regarding your items when they are still relatively new to your company, even though they would be eager to grade you based on their recent service or first purchase experience.
With such insight, you might ensure that each client group only received the most pertinent surveys, which ought to boost response rates.
4. Limit the length of your survey to 5 minutes.
If you have too many questions, respondents can stop taking your survey in the midst of it or decide not to take it at all. At Delighted, surveys should not exceed ten questions or around 3 minutes.
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Here are some pointers for condensing your survey:
Avoid asking questions to which you already have the answer. In order to avoid having to question customers about the sort of product they purchased or their length of customer loyalty, try to sync data from all of your customer databases.
Don’t ask questions if you don’t have a strategy for the feedback. Does your decision to enhance your product or service rely on demographic data? Cut it if not.
Maintain your attention. Set a goal for what you want to achieve while creating your survey. Avoid asking questions beyond that scope; you may always do another survey afterward. Give your surveys conditional logic so that respondents only have to respond to questions that are pertinent to them. Allow consumers to omit inquiries.
5. Select the best channels for surveys
As we just discussed, email and websites are the two most common ways to invite individuals to participate in surveys. But when and how should you go about doing that? When your clients are most engaged is when you should display a survey form if your objective is to boost survey response rates:
- When the checkout procedure is complete
- Immediately following their live chat
- The conclusion of a blog article
- On a website thanking people
When a user completes a task on your website, they are more likely to leave feedback because they feel good about themselves and, more than likely, about your company. Naturally, it would help if you refrained from presenting pop-up surveys to customers during checkout. That is a pointless diversion that might lose you a transaction.
What comes next? To identify more avenues for distributing your survey, think beyond the box. For instance, you may use applications like Getform to link to them immediately from social networking and instant messaging.
6. Make survey introductions appealing and individualized to draw responders in
Your response rates may also be impacted by how you begin your survey. When did a corporation last call you by name when giving you a survey? The following are some possibilities for starting a survey:
Frequently asked: “Would you review your buying experience with our company? Personalized questionnaire: “Hey John, do you have a moment? Please help us out by reviewing your shopping experience with our business.
The second of these two possibilities connected with you more than the first. In fact, studies show that a personalized subject line may increase survey response rates by 41%. You should strive to make your survey topic lines as alluring as possible. Here are some suggestions to get you going.
- Help out the staff. Vote for them right away!
- Do you want to express your opinion to us?
- Please rate us on your most recent shopping experience.
- We’d be pleased to provide you with 50% off your subsequent purchase in exchange for your suggestions.
7. Check that your survey displays properly on various devices.
More consumers are alternating between using mobile and desktop. Tablets account for the remaining 46% of the market, compared to desktops’ 50% share. This makes ensuring that your survey experience is customized for every device more crucial than ever.
Depending on the screen size, answer scales may render more effectively horizontally or vertically (best at the top, worst at the bottom). Test your survey on several platforms as you create it to ensure that formatting won’t harm the findings.
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